As more drivers switch to EVs, the demand for public charging stations is rising exponentially. Commercial locations like shopping centers, restaurants, hotels, and office buildings have a unique opportunity to meet this demand by installing EV charging stations on site.

Installing this infrastructure can provide businesses with an array of benefits that make the investment well worth it.

Attract New Customers and Boost Visibility

One of the biggest perks of installing EV chargers is the ability to bring in new customers. Apps and maps show EV drivers exactly where charging stations are located, so adding your business helps get it on the map both literally and figuratively. This boosted visibility and convenience draws in EV owners from across the area.

Since even fast chargers take 15-60 minutes to fully recharge a depleted battery, drivers need amenities and activities during the charging time. Retail stores, restaurants, theaters, and other businesses are ideal spots for drivers to spend time and money while their car charges. Providing this service creates loyal repeat customers.

Generate Revenue Through Charging Fees

In addition to indirect revenue from attracting new patrons, EV charging stations can also directly generate income through charging fees. Businesses can charge customers per kilowatt-hour used, by time connected to the charger, or through charging subscriptions. This provides a whole new revenue stream, especially since the equipment can be used by employees or select customers for free to enhance other benefits.

Showcase Sustainability and Social Responsibility

Installing EV chargers shows a clear commitment to sustainability and reducing environmental impact. With climate change and carbon emissions being major concerns, eco-conscious consumers prefer to support businesses that exhibit corporate social responsibility. Investing in charging infrastructure encourages EV adoption in the community, helping reduce dependence on fossil fuels.

Attract and Retain Talented Employees

Adding EV chargers to a company parking lot provides a great benefit for recruiting and retaining top talent. Even employees without EVs appreciate the gesture and investment in sustainable technology. Surveys show workers want to feel their employer shares their values like environmental responsibility. Providing charging facilities demonstrates this commitment.

Increase Property Value and Investment Appeal

Real estate featuring EV charging access can have a significantly higher property value. Over 50% of renters report sustainable amenities make them more likely to rent a property. Having chargers installed makes commercial property much more attractive to potential buyers, investors, and tenants.

Leverage EV Infrastructure Incentives and Grants

Federal, state, and local governments offer various incentives for installing EV charging equipment including tax credits, grants, and subsidized loans. Utility companies also have programs to reduce costs. Taking advantage of these initiatives makes investment in charging stations much more financially feasible for qualified businesses.

Establish Your Business as an Industry Leader

By being an earlier adopter of EV infrastructure, businesses can establish themselves as leaders in the field. As demand rises, the advantage of investing early increases. There is still a major gap between EV adoption and available charging stations, so contributing to expansion now helps secure status as an innovator.

Key Factors to Consider When Adding EV Charging Stations

Installing EV charging comes with a set of key considerations to ensure smooth implementation and maximize potential benefits.

Charger Type and Location

choosing the right chargers and optimal on-site locations are critical first steps. Faster DCFC stations are best for travel corridors while Level 2 chargers work for amenity-rich locations. Prime spots include parking lots, gas stations, shopping centers, restaurants, hotels, and office parks.

Electric Supply and Panel Capacity

The electrical system must support additional load from EV charging equipment. Feasibility assessment helps determine infrastructure needs, upgrades, and costs to avoid overloading. Load management solutions can optimize energy use across multiple chargers.

Network Providers and Payment Processing

Reputable network providers handle billing, payment processing, and hardware/software management to make operations simple. They enable remote monitoring, collect charging data, process payments, and can integrate with apps or loyalty programs.

Maintenance and Support

Reliable charging is essential. Robust stations made to withstand weather and high-traffic areas prove most durable. Working with experienced suppliers ensures proper installation, timely maintenance, and responsive support. Warranties also provide protection.

Installation and Permitting

Professional installation adheres to electrical codes and regulations to ensure safety. Local permitting and inspection requirements vary so researching the process to get any necessary approvals helps avoid delays or noncompliance fees.

Conclusion

As EV adoption accelerates, investing in charging infrastructure offers amazing potential for far-sighted businesses. Attracting new customers, generating revenue, demonstrating social responsibility, retaining employees, increasing property value, leveraging incentives, and establishing market leadership provide compelling motivation for adding EV chargers. Careful planning and preparation considering charger types, locations, electricity capacity, network management, maintenance, permitting, and installation will help ensure your EV charging goals are met when the time comes to begin your charging station project.